In the past, I’ve declared myself to be brand-loyal, and it’s still true in some cases: Karen Kane denim and Frye boots forever, baby. But after years of being Fluevog-faithful, I’ve moved on. I’ve long since donated my Tsubo Acreas and am no longer enamored of all things Prairie Underground. But these shifts are because of me. I changed, my preferences shifted.
And although it’s never happened to me personally, I have many friends who have angrily abandoned brands because the brand changed. My former boss was none too pleased to see Eileen Fisher moving away from flowy-boxy and toward sleek-streamlined. I’ve read dozens of angry customer reviews on the Gap site from people who have bought a specific tee/jean for years and are incensed to find that it’s now smaller/longer/made from a different fiber. Even though they still make a few classic styles, my aunt has refused to buy Coach bags ever since they moved into Logo-overload land.
Have you ever stopped buying a brand due to a design or quality change? Did you give the company feedback, or just seek an alternative on your own?
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