… Everlane. And there’s a lot to love.

A blogger and fashionista darling for several years running, this brand proves that sustainability needn’t be stodgy. The fact that trendsetters support this brand may seem secondary, but I see it as a huge part of Everlane’s impact: Right now fast fashion is prevalent, trendy, and supported by mainstream media. When a brand that practices production transparency and highlights its carefully run factories ALSO keeps its pricing accessible and gets worn by tastemakers, it can become an essential intro to conscious consumption for those who might not otherwise focus on eco-consciousness. read more