Posts Tagged: advertisement

It’s Not About the Ad

Lovely reader Patty sent me this link a while back, and I hesitated to include it in any roundups because it gets into some diet-y, fitness-y, pushy stuff toward the end. In fact, I’d say if you struggle at all or are in recovery, skip it.

BUT. The first bit was pretty fab, and has stuck with me all this time. Particularly this passage:

Because if we’re honest, this isn’t a war on Photoshop, this isn’t a war on consumerism, and this isn’t a war on glossy magazine ads. Sure, mass media has a collective responsibility to be more honest with their portrayal and we, as consumers, have a collective responsibility to hold them accountable. BUT cultural “ideals” will always be plastered on billboards. That’s not going to change. Even in a non-Photoshopped world, we’re never going to look like supermodels. They’re, you know, super. The perfect storm of genetics and training and nutrition and lighting and makeup and spray tanning and 8 weeks of broccoli goes into one Armani ad. read more