I’ve worked with The Elixery several times and am consistently impressed by the company’s ethics, dedication to quality, and marvelous products. I wanted to introduce you to the founder, Karoline Wells, who launched this product line because her expertise in biology, chemistry, and medicinal herbalism gives her a unique perspective when developing new products. Let’s hear from Karoline!
What inspired you to create and launch The Elixery?
The Elixery is a place that always existed in the back of my mind. I learned herbalism and soapmaking from my grandmother, so I grew up compounding products. This started with simple face masks and tinctures, and grew into essential oil blends, lip balms, and face creams. I studied biology and chemistry at St. Catherine’s and graduated in 2000, but it wasn’t until several years later that I decided to make The Elixery a reality.