In my very first conversation with Carly, we talked about how some people scoff when we tell them what we do for a living. Writing about style, working with women on their wardrobes, and hiring yourself out for personal shopping strike many people as a shallow, frivolous, even extravagant group of activities. But just like me, Carly said she has gotten a hug from EVERY client she’s worked with because at the end of the session, that woman feels more confident, more stylish, and more like herself. That woman feels braver and more empowered. She has spent time and energy tackling an aspect of her self-presentation that she felt wasn’t quite right, and having done so has learned about her body and her self. We both agreed that we love our jobs because we help women feel like better, stronger versions of themselves. The fashion and style aspect is loads of fun, sure, but at the heart of the matter are self-esteem, pride, self-awareness, and security. read more