Confession: I’ve never bought or worn a Gudrun Sjödén garment. I can’t even recall how I came across this company, but I’ve been a fan from afar for about four years now. I’ve got a New York trip planned for the near future, and am excited to visit the new Manhattan outpost. But here are the reasons why I’m happy to endorse this company despite zero personal experience:
Amazing use of color
I’ve got pages of Gudrun in my inspiration binder, and loads of images on my color pairing Pinterest board. Aside from J.Crew, the folks at Gudrun Sjödén are my color-mixing idols. I can’t even count how many outfits have been inspired by images of these clothes styled into quirky, creative ensembles.