Posts Tagged: land’s end

Clothing Consumer Expectation vs. Market Reality

This post has been brewing in the deep, dark recesses of my brain for ages. I’d like to say all that brewing means it’s now fully fermented, but that is yet to be seen. Nevertheless, I wanted to open a discussion about consumer expectations and market reality because I hear many of the same complaints and questions from readers, clients, friends, and family. And I’m betting many of you do, too, and have opinions and insights to share! Here are the main concerns I hear voiced:

  • It frustrates me that many of the stores I love don’t make or stock my sizes.
  • The stuff is gorgeous, but it’s just too expensive.
  • So many clothing companies use shady labor and production practices.
  • I want to support my local economy, but it can be so hard to find items that are made in my home country, state, or city.
  • I love how cheap this is, but it falls apart after a few wears.

All valid complaints aligned with certain needs, wants, values, and expectations. And yet the current fashion marketplace cannot deliver on all of them. Not with current economic conditions, not for all of us, not all the time, and especially not if you want more than one of those concerns to be addressed simultaneously. I’ve put together the Venn Diagram that floats through my mind when I hear folks registering these concerns in multiples. I’m using my own knowledge and research to back this up, but will also set you up with some links to helpful resources at the end of this post. Now let’s dig in. read more

Originally posted 2013-11-01 06:14:23.

Swimwear Shopping Tips and Resources

Swimwear shopping tips and resource: How to make the process less traumatic and more effective!

Women’s collective fear of swimwear shopping has become a cliche: Everyone knows that the average gal enjoys searching for a new bikini about as much as she enjoys major dental work. But if your old suit is looking battered and you opt to brave the shops this season, you’ll find a wealth of new styles available in a huge variety of sizes. And a few key tips can make this traditionally painful shopping process far less traumatic.

FEAR NOT THE TWO-PIECE

One-piece swimsuits are considered more modest, but they can cause uncomfortable fit issues on some figures: If you’re long in the torso, these suits may pull at the crotch or dig into the shoulders. If you’re short in the torso, these suits may bunch up at the bust or in the midsection or even sag off your rear end. Two-pieces allow for more flexibility, especially for long- and short-waisted women but also for anyone whose top half is substantially smaller or larger than her bottom. With a one-piece, you’re stuck with manufacturer notions of size. With a two-piece, you can buy a medium top and extra-large bottom to suit your unique proportions. (Or any combination, of course.) And you needn’t stick to skimpy string bikinis! With the advent of tankinis – suits with traditional bikini bottoms and tank-style tops – you can still get plenty of coverage. read more

Originally posted 2013-06-20 06:22:18.