We’ve all got shopping biases: Stores we consider to be too young, too old, too expensive, too cheap, too … something. Reputations and personal experience are among the most influential factors, but we can also be susceptible to catalog and website styling: If a brand presents its items on models who look drastically different from ourselves, or if the clothing is styled in ways that clash with our aesthetics, we tune out. We assume that since we’re not the target audience, and the brand won’t work for us.
Originally posted 2012-04-19 06:16:59.
Many style rules rankle me because they seem subjective, arbitrary, and confining. And now that I’m 35 and can see 40 on the horizon, I’m thinking more and more about age-related dressing maxims, and find them to be just as subjective, arbitrary, and confining as the rest. I’ve penned a post on age-appropriate dressing, and outlined some loose style guidelines for women over 40, but can’t say I’m happy with either piece. Even loaded with caveats, those ideas still reinforce the notion that older women need to watch what they wear more carefully than younger women do. That, after a certain point, wearing certain items will make you look foolish no matter your personality, style, figure, or profession.
Originally posted 2012-03-27 06:27:30.