We’ve all got shopping biases: Stores we consider to be too young, too old, too expensive, too cheap, too … something. Reputations and personal experience are among the most influential factors, but we can also be susceptible to catalog and website styling: If a brand presents its items on models who look drastically different from ourselves, or if the clothing is styled in ways that clash with our aesthetics, we tune out. We assume that since we’re not the target audience, and the brand won’t work for us.
Originally posted 2012-04-19 06:16:59.
left | right
Reader Krysta posted this question in a comment:
I’d love to see a feature where you give suggestions on how a “dated” item – a sweater duster, a superfringey bag/jacket, etc. – could be styled/worn so that it reads less “dated” and more “updated.” Or something. We all have items we love that look like their year of provenance, and minimizing that look would be useful and interesting…
So. For starters, there’s a fine line between pieces that are recognizably retro, like this vintage printed dress:
Originally posted 2012-03-26 06:20:57.
Whenever I start nattering on about the latest trends, there are always a few folks who say, “Eh, I don’t really follow trends.” And I can respect that. Some women prefer to avoid trends because they want to cultivate a unique personal style. Some women prefer to dress in a timeless, classic fashion. Some women would prefer to circumvent the whole “mutton dressed as lamb” thing. All logical, reasonable explanations for eschewing trends.
BUT! (You knew there was gonna be a “but,” didn’t you? Because YOU read the post title.) I believe that even trend-eschewers, trend-avoiders, and avid trend-haters should consider remaining aware of and participating in trends. At least on a limited-investment, low-impact level. And here’s why:
Originally posted 2011-06-09 06:16:28.