We’ve all got shopping biases: Stores we consider to be too young, too old, too expensive, too cheap, too … something. Reputations and personal experience are among the most influential factors, but we can also be susceptible to catalog and website styling: If a brand presents its items on models who look drastically different from ourselves, or if the clothing is styled in ways that clash with our aesthetics, we tune out. We assume that since we’re not the target audience, and the brand won’t work for us.
Originally posted 2012-04-19 06:16:59.
