… the street wear produced by athletic clothing companies. Kind of a mouthful, but hear me out.
I’m thinking mainly of Athleta, Horny Toad, and Title Nine. Lululemon and Lucy have some cute street wear options, but definitely focus more on workout gear. The first three, however, have nearly as many non-workout options as gym-only duds, and they’re fabulous for so many reasons:
They are durable.
These clothes are made for women leading active lifestyles, so the fabrics and stitching are designed to take some serious wear and tear. As someone who can rip and snag with the best of ’em, I appreciate truly durable clothes.
They are washable.
Nothing dry cleanable here, friends! Fabrics are selected for washability and ease of care. With the exception of a few linen pieces, most stuff is wrinkle-free and ideal for packing and travel, too.
They are comfortable.
Although these are street wear garments, they are aimed at a very active consumer base. So no itchy fibers, constricting waistbands, or digging seams. Fabrics are typically soft and breathable.
They make the concept of wearing a dress less stressful.
I mean, if you hate dresses, forget it. But if you’re an active mom, do lots of outdoor work, or have a lifestyle that makes delicate, frilly dresses impractical, you may have written off the entire garment category. But these dresses – especially the Title Nine ones like their classic Tomboy Dress – are durable, washable, and comfortable! They are MEANT to get dirty and messy, then thrown in the wash.
They are NOT cheap, but they are well made.
My Athleta dresses have been washed and worn dozens of times and they are still kicking. My Horny Toad dress has been wadded up in suitcases, scrubbed for stains, and worn through weather both hot and cold. I’ve only ever handled and tried on Title Nine duds, but in person they feel and look amazing and beautifully constructed. You won’t find anything at Target bargain prices, but this stuff won’t fall apart after two seasons of wear.
I have had clients who have many young children at home, clients who work in dirty stockrooms and don’t want to ruin their good duds, clients who need to go from classroom to field in a heartbeat. And I’ve pointed them ALL to these three brands for dresses, tops, skirts, and pants. Anyone who worries about being hard on her clothes might find a few great items at any of these retailers.
Image courtesy Athleta.
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