Why Color Trends are Your Friends

color trends universal

When I first became aware of fashion trends, they were irritatingly fleeting. Back then, you needed to identify a trend, procure the item in question, wear it for the appropriate amount of time (anywhere from a couple of weeks to a few months), and then discard it. The discarding step was essential to sanctioned fashion trend participation. If you continued to wear a trendy item beyond its trend window, you became the subject of much behind-the-hand snickering.

Oh, how times have changed.

And for the better! Trends still cycle in and out, but they do so on a much longer timeline. Style mavens, celebs, and fashionistas can be seen wearing trendy items years after they were introduced and marketed. Trends stick around longer, can be interpreted in many ways, and encompass a huge variety of items and styles.

But many women still avoid them. They’ve been badly burned by the quick-turn cycles of yesteryear and hesitate to participate in the current batch of trends. And you might be among them. Pondering peplums, sheer fabrics, and midriff-baring cropped shirts may cause you to break out in hives. But you might still consider heeding color trends because they are the most universally appealing and the easiest to wear. Here’s why:

You can wear them regardless of age, size, or build

Many trends skew young, while others require a certain physique. But color can work for everyone because it can be applied to any number of garments and styles. Emerald green and flame orange are both huge for the spring and summer seasons. Blouses, skirts, dresses, shoes, scarves, pants, and sweaters can ALL be found in both shades at every price point. You’ll see them in plus, petite, tall, and standard sizes in styles both youthful and conservative. Color trends do not discriminate based on age, weight, or body shape.

You can implement them using accessories

Do pastels wash you out? Go for lilac shoes or a butter yellow handbag. Hate what orange does to your complexion? Opt for a bold belt instead. Even if the colors in question do nasty things to your skin tone, you can hop on the trend train by nabbing a few key accessories.

You can afford them

Trendy garments can cost a fortune. But trendy colors? They’re everywhere from Marshalls to Barneys. Hell, you might even have a few of them lurking in your closet right now. Colors are the cheapest trends around.

You can interpret them in a million different ways

Ruffles are big for spring, and they’ve been shown in a variety of ways. But no matter how they’re presented, ruffles are still stylized, fussy, and a bit challenging to wear. Mint green, on the other hand, can be worn as nail polish, skinny jeans, or sky-high pumps. Mint green can be worn in huge swaths or as tiny accents. Mint green can be worn as an of-the-moment pleated maxi or a classic clutch. Color trends are infinitely interpretable.

You can wear them indefinitely

Trends are sticking around longer, it’s true. But trendy items have shorter cycles than trends in dressing. It may take years, but flatforms and trapeze bags will eventually fall out of favor. That poppy red cardigan you sprung for, however, will just be another color in your palette once the trend has passed.

Trendy garments can be difficult to wear, but trendy colors are a snap. (If you’re looking for a reference, check out Pantone’s seasonal color report.)

Images courtesy Nordstrom

(This post first appeared on The Huffington Post)

**Disclosure: Actions you take from the hyperlinks within this blog post may yield commissions for alreadypretty.com. See Already Pretty’s disclosure statement for more details. Sustainable options are either used, handmade, made in the U.S., artisan made in non-sweatshop conditions, or made using sustainable/fair trade practices.

Originally posted 2013-04-24 06:41:03.

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12 Responses to “Why Color Trends are Your Friends”

  1. LK

    I’m wearing emerald green in a wedding so I guess that is a yes! I’m liking the poppy red and nectarine color but I haven’t seen them in the store yet. Maybe it takes awhile to get to middle of nowhere Midwest!

  2. Jill

    I pay attention to trends only because when something I love is trendy, I shop for it like crazy. So if, say, “embroidery” is trending, I’ll buy what I can while it’s “hot”. Same with certain colors. And I will wear those things for years and years, regardless of whether they’re on trend or not.

  3. Kristin

    I don’t usually shop specifically for certain colors; I buy the colors I like and if they happen to be “in” then so much the better! Luckily for me, most of those colors in the link look good on me, especially the orange!

  4. Dee

    Very interesting topic. I really had not noticed that trends are sticking around longer. I would not have thought that since everything else moves so quickly these days, with the help of technology. What I find interesting is that so many DIFFERENT styles of clothing are “in style”. For example, take pants, when in the history of fashion could you wear flares, boot cut, straight leg or skinnies and be in style in any one of them! I think the only pant NOT in style are whats known as “mom jeans”! Also shorts, almost all lengths can be found. Even length of skirts — minis are okay, so are maxis, and knee length….I could go on…

  5. Anne

    This really is a great era to be participating in fashion isn’t it? One thing I love about the longevity of trends these days is that you don’t have to go out and buy them right this minute. I would love a peplum top but I just haven’t found the right one. I’m not in a panic about it. When I find it, I’m pretty sure I’ll still be in style. Ditto with a yellow skirt. My way of indulging in trendy colors is with toenail polish. Colors that seem way too outrageous to wear in clothing are somehow more tolerable in smaller amounts way down at my feet.

  6. Kookoo

    Am I the only person in the world that gets bothered when the trend catches up? I am really happy with the newest trends and am just considering that I have to give them up in a month or so. Boo!

  7. Lisa

    Yes to colour trends! Although as with any trend, the first two questions I ask myself before buying into them are 1) does this work for me, and 2) would I love it even if it’s not trendy.

  8. Margot907

    Emerald green is my favorite color so I am super excited it is so popular this season. I am snatching up as much of it as I can afford because I know in a couple of years it will be tough to find.

    I am pretty loyal to the colors I like whether or not they are in style so this tends to be my strategy. I buy trendy pieces in neutral colors, and by my favorite colors in classic, timeless items whenever they are in style.

    One exeption seems to be flame orange/persimmon/bright coral, etc. I used to prefer a truer red or softer oranges, but I really like this color trend now.

  9. Cassie

    Color trends are definitely the easiest trend to wear. Great post!